Who Owns What? Beauty Brand Parent Companies Master List

Not only does this post contain proof that two drugstore mascaras are 92% and 82% the same as a cult favorite higher end mascara (trust me – I counted the ingredients), but it also contains a master list of which beauty brands are owned by which companies, which is pretty nifty if I do say so myself.


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When it comes to high end or drugstore products, maybe you like to remain ~exclusive.~  That is, perhaps you’re solely a high end snob or you tend to be only a drugstore aficionado.  Orrr might it be that you turn to high end for certain products and drugstore for others?

Whatever it might be, I’m sure we’ve all been in this scenario: high end product in one hand, “dupe” in the other, trying to figure out if the splurge is really worth the payoff in the end.  I personally tend to only buy drugstore mascara since they work the same for me and IMO it’s not worth it to spend hella $$$ on a product you’re supposed to get rid of every 2-3 months (if you want to read more about makeup expiration dates, I’ve already written a post about it here!), yet I find higher end eyeshadows more enjoyable to work with.

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What are the benefits for higher end, anyhow?? Sometimes the price reflects the increased quality of the ingredients or the innovation backed by years of spending on R&D, but in some cases, you’re basically just paying for the name and the pretty packaging.

Let’s look at the following three mascaras: Lancôme Monsieur Big, Maybelline The Colossal Big Shot, and L’Oreal Paris Lash Paradise.

Mascara.png

All of the mascaras above have pretty much achieved “cult status” when it comes to their proliferation in use in the beauty community.  Although the packaging on the outside is wildly different, it’s what’s on the inside that counts and their wands look pretty similar – let’s look at the little table I’ve created below, shall we?

  Lancôme
Monsieur Big
Maybelline
The Colossal Big Shot
L’Oreal Paris
Lash Paradise
 Price  $25.00  $7.99  $9.99
Weight (Oz) 0.33 0.33 0.28
Price per Oz  $75.76  $24.21  $35.68
Claims Deliver up to 12x more volume* with up to 24 hour wear – buildable volume and length Fully loaded volume in one coat Voluptuous volume and length
Ingredients Aqua / Water, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera / Carnauba Wax, Ethylene/Acrylic Acid Copolymer, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba / Beeswax, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, C12-13 Pareth-23, C12-13 Pareth-3, Tribehenin, Acacia Senegal Gum, Glyceryl Behenate, Sodium Laureth Sulfate, Silica, Divinyldimethicone/Dimethicone Copolymer, Disodium EDTA, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Hydroxyethylcellulose, Caprylyl Glycol, Tetrasodium Edta, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Butylene Glycol, Bht, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Potassium Sorbate, Sodium Dehydroacetate, Phenoxyethanol. May Contain: CI 75470 / Carmine, CI 77007 / Ultramarines, CI 77491, CI 77492, CI 77499 / Iron Oxides. Aqua / Water / Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Ethylene / Acrylic Acid Copolymer, Styrene / Acrylates / Ammonium Methacrylate Copolymer, Cera Alba / Beeswax / Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium Edta, Butylene Glycol, Sodium Laureth Sulfate, Stearyl Alcohol, Myristyl Alcohol, Tetrasodium EDTA, Propylene Glycol, Potassium Sorbate, Silica, Soluble Collagen, BHT, Trisodium EDTA. May Contain: CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77007 / Ultramarines, CI 77891 / Titanium Dioxide, Mica, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens, CI 77742 / Manganese Violet, CI 77510 / Ferric Ferrocyanide. Aqua / Water / Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Ethylene / Acrylic Acid Copolymer, Styrene / Acrylates / Ammonium Methacrylate Copolymer, Cera Alba / Beeswax / Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium EDTA, Butylene Glycol, Sodium Laureth Sulfate, Silica, Tetrasodium EDTA, Potassium Sorbate, BHT. May Contain: CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77007 / Ultramarines.

Let’s take a look at price first: your “best value” by weight is the Maybelline option, followed by the L’Oreal Paris mascara and then the Lancôme one.  Hopping over to the claims themselves, you’ll see that they’re also very similar, putting a big emphasis on volume and length.  Now where am I going with this, you ask?  Let’s take a look at the ingredients:

Lancôme
Monsieur Big
Maybelline
The Colossal Big Shot
L’Oreal Paris
Lash Paradise
Aqua / Water / Eau Aqua / Water / Eau Aqua / Water / Eau
Paraffin Paraffin Paraffin
Potassium Cetyl Phosphate Potassium Cetyl Phosphate Potassium Cetyl Phosphate
Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba
Ethylene / Acrylic Acid Copolymer Ethylene / Acrylic Acid Copolymer Ethylene / Acrylic Acid Copolymer
Styrene / Acrylates / Ammonium Methacrylate Copolymer Styrene / Acrylates / Ammonium Methacrylate Copolymer Styrene / Acrylates / Ammonium Methacrylate Copolymer
Cera Alba / Beeswax / Cire Dabeille Cera Alba / Beeswax / Cire Dabeille Cera Alba / Beeswax / Cire Dabeille
Synthetic Beeswax Synthetic Beeswax Synthetic Beeswax
Bis-Diglyceryl Polyacyladipate-2 Bis-Diglyceryl Polyacyladipate-2 Bis-Diglyceryl Polyacyladipate-2
Polybutene Polybutene Polybutene
Cetyl Alcohol Cetyl Alcohol Cetyl Alcohol
Steareth-20 Steareth-20 Steareth-20
Glyceryl Dibehenate Glyceryl Dibehenate Glyceryl Dibehenate
Steareth-2 Steareth-2 Steareth-2
C12-13 Pareth-23 Phenoxyethanol Phenoxyethanol
C12-13 Pareth-3 Hydroxyethylcellulose Hydroxyethylcellulose
Tribehenin Acacia Senegal Gum Acacia Senegal Gum
Acacia Senegal Gum Tribehenin Tribehenin
Glyceryl Behenate Caprylyl Glycol Caprylyl Glycol
Sodium Laureth Sulfate Glyceryl Behenate Glyceryl Behenate
Silica Sodium Dehydroacetate Sodium Dehydroacetate
Divinyldimethicone/Dimethicone Copolymer Hydrogenated Jojoba Oil Hydrogenated Jojoba Oil
Disodium EDTA Hydrogenated Palm Oil Hydrogenated Palm Oil
Hydrogenated Jojoba Oil Disodium Edta Disodium EDTA
Hydrogenated Palm Oil Butylene Glycol Butylene Glycol
Hydroxyethylcellulose Sodium Laureth Sulfate Sodium Laureth Sulfate
Caprylyl Glycol Stearyl Alcohol Silica
Tetrasodium Edta Myristyl Alcohol Tetrasodium EDTA
Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer Tetrasodium EDTA Potassium Sorbate
Butylene Glycol Propylene Glycol BHT
Bht Potassium Sorbate
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate Silica
Potassium Sorbate Soluble Collagen
Sodium Dehydroacetate BHT
Phenoxyethanol Trisodium EDTA
MAY CONTAIN: MAY CONTAIN: MAY CONTAIN:
CI 75470 / Carmine CI 77491 CI 77491
CI 77007 / Ultramarines CI 77492 CI 77492
CI 77491 CI 77499 / Iron Oxides CI 77499 / Iron Oxides
CI 77492 CI 77007 / Ultramarines CI 77007 / Ultramarines
CI 77499 / Iron Oxides CI 77891 / Titanium Dioxide
Mica
CI 75470 / Carmine
CI 77288 / Chromium Oxide Greens
  CI 77742 / Manganese Violet
  CI 77510 / Ferric Ferrocyanide

At a glance at my first table, the lists look pretty similar.  When you look at each list on an individual basis, the similarities become more apparent:  I’ve highlighted any “unique” ingredient above, which means any ingredient found in one list that isn’t found in the other two, and out of 119 total ingredients among the three lists, only 15 were “unique,” which means there’s 87% similarity across the board!  If you want to be super precise, here’s a breakdown mascara-by-mascara:

  • Lancôme vs. Maybelline
    • Total Ingredients: 40 (Lancôme) + 45 (Maybelline) = 85
    • Unique Ingredients: 5 (Lancôme) + 10 (Maybelline) = 15
    • Same Ingredients: 35 (Lancôme) + 35 (Maybelline) = 70
    • % Similarity: 70/85 = 82%
  • Lancôme vs. L’Oreal
    • Total Ingredients: 40 (Lancôme) + 34 (L’Oreal) = 74
    • Unique Ingredients: 6 (Lancôme) + 0 (L’Oreal) = 6
    • Same Ingredients: 34 (Lancôme) + 34 (L’Oreal) = 68
    • % Similarity: 68/74 = 92%
  • Maybelline vs. L’Oreal
    • Total Ingredients: 45 (Maybelline) + 34 (L’Oreal) = 79
    • Unique Ingredients: 11 (Maybelline) + 0 (L’Oreal) = 11
    • Same Ingredients: 34 (Maybelline) + 34 (L’Oreal) = 68
    • % Similarity: 68/79 = 86%

For all three lists, the first 14 ingredients are exactly the same, but then the Maybelline and L’Oreal Paris formulas diverge slightly from the Lancôme one.  It’s not until the 26th ingredient that the Maybelline and L’Oreal Paris lists differ at all, but the most similar formulas in terms of the ingredients list is Lancôme and L’Oreal with 92% similarity.

giphy15
Me, going over all the numbers

As well all know, I’m not scientist.  Since we have no way of knowing what the exact ingredient amounts of the three formulas are aside from their order of predominance, maybe the amounts wildly differ and even though the ingredients lists are virtually identical, the actual formulation is very different.  I’m not fully convinced this is the case, but either way, I’m not surprised these mascaras are so similar on an ingredients-basis.

Why am I not surprised? Oh yeah.  Because they’re all owned by the same company!

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#shook

That’s right, folks! Lancôme, Maybelline, and L’Oreal Paris are all owned by the L’Oreal Group, who has a pretty impressively extensive portfolio of other brands across their four different lines that you might also be pretty familiar with – YSL, Kiehl’s, Shu Uemura, and Urban Decay, it Cosmetics, and NYX just to name a few.  After this extremely long-winded intro, I’ve put together a list of brands owned by other brands that you may or may not have known about:


Amore Pacific Group

Image result for amore pacific group logo

  • Beauty Care
    • Amore Pacific
    • Sulwhasoo
    • Laneige
    • Mamonde
    • innisfree
    • Etude House
    • HERA
    • IOPE
    • Primera
    • Hanyul
    • eSpoir
    • Odyssey
    • Lirikos
    • Verite
    • makeon

Beiersdorf

Image result for Beiersdorf

  • Nivea
  • Eucerin
  • La Prairie
  • Labello
  • Hansaplast
  • Florena
  • 8×4
  • tesa
  • atrix
  • SLEK
  • HIDROFUGAL

Coty

Image result for coty group logo

  • Luxury
    • Burberry
    • Calvin Klein
    • Gucci
    • Boss Hugo Boss
    • Chloe
    • Tiffany & Co.
    • Bottega Veneta
    • Marc Jacobs
    • Miu Miu
    • Alexander McQueen
    • Balenciaga
    • philosophy
    • Lacoste
    • Jil Sander
    • Joop!
    • Lancaster
    • Davidoff Parums
    • Stella McCartney
    • Cerruti 1881 Parfums
    • Roberto Cavalli
    • Escada
  • Professional Beauty
    • Wella Professionals
    • OPI
    • ghd
    • Nioxin
    • Sassoon Professional
    • Professional Sebastian
    • Clairol Professonal
    • Kadus Professional
    • Londa Professional
  • Consumer Beauty
    • Covergirl
    • Adidas
    • Clairol
    • Rimmel London
    • Bourjois Paris
    • Sally Hansen
    • Max Factor
    • Wella
    • Monange
    • Risque
    • Bruno Banani
    • Katy Perry Parfums
    • Playboy
    • James Bond 007
    • Moxx
    • Nautica Fragrances
    • Biocolor
    • Bozzano
    • Cenoura & Bronze
    • Paixao

Estée Lauder Companies

Image result for estee lauder companies logo

  • Aerin Beauty
  • Aramis
  • Aveda
  • Becca
  • Bobbi Brown
  • Bumble and bumble
  • Clinique
  • Darphin Paris
  • DKNY
  • Donna Karan
  • Editions de Parfums Frederic Malle
  • Ermenegildo Zegna
  • Estée Lauder
  • Glamglow
  • Jo Malone
  • Kilian
  • Kiton
  • La Mer
  • Lab Series
  • Le Labo
  • MAC
  • Michael Kors
  • Origins
  • Rodin
  • Smashbox
  • Tom Ford Beauty
  • Tommy Hilfiger
  • Too Faced
  • Tory Burch

Johnson & Johnson

Image result for johnson & johnson logo

  • Beauty Products
    • Aveeno
    • Clean & Clear
    • Neutrogena
    • Le Petit Marseillais

KOSÉ Corporation

Image result for kose corporation logo

  • High-Prestige
    • DECORTÉ
    • JILLSTUART
    • SEKKISEI MYV
    • INFINITY
    • Predia
    • ADDICTION
    • Paul Stuart
    • AWAKE
    • tarte
  • Prestige
    • SEKKISEI
    • ONE BY KOSÉ
    • SHIROSUMI
    • HADAKIWAMI
    • ASTABLANC
    • ESPRIQUE
    • CARTÉ CLINITY
    • CRIE
    • PHIL NATURANT
    • FORMULE
    • MAIHADA
  • Cosmetaries
    • Visée
    • FASIO
    • ELSIA
    • Nature & Co
    • SportsBeauty
    • NAILHOLIC
    • Stephen Knoll New York
    • Rimmel
    • softymo
    • Je l’aime
    • Clear Turn
    • SUNCUT
    • KOKUTOUSEI
    • GRACE ONE

L’Oreal Group

Image result for l'oreal group logo

  • L’Oreal Luxe
    • Lancôme
    • YSL
    • Kiehl’s
    • Shu Uemura
    • Helena Rubinstein
    • Disel
    • Yue Sai
    • Urban Decay
    • Paloma Picasso
    • IT Cosmetics
    • Giorgio Armani
    • Biotherm
    • Ralph Lauren
    • Cacharel
    • Clarisonic
    • Viktor&Rolf
    • Maison Margiela
    • Guy Laroche
    • Atelier Cologne
    • Proenza Scouler
  • Consumer Products Division
    • L’Oreal Paris
    • Garnier
    • African Beauty Brands
    • NYX
    • Magic
    • Maybelline New York
    • Essie
    • Niely
  • Professional Products Division
    • L’Oreal Professional
    • Redken
    • Pureology
    • Mizani
    • Carita
    • Kerastase
    • Matrix
    • Shu Uemura Art of Hair
    • Decleor
    • Biolage
  • Active Cosmetics Division
    • Vichy
    • SkinCeuticals
    • Sanoflore
    • La Roche-Posay
    • Roger & Gallet
    • CeraVe

LVMH

Image result for LVMH logo

  • Perfumes & Cosmetics Division
    • Guerlain
    • Acqua di Parma
    • Christian Dior
    • Givenchy
    • Loewe
    • Benefit Cosmetics
    • Make Up For Ever
    • Kenzo
    • Fresh
    • Kat Von D
    • Maison Francis Kurkdjian
    • Fenty Beauty by Rihanna

Markwins International

Image result for markwins international logo

  • Markwins Beauty Brands
    • Lip Smacker
    • Physicians Formula
    • Wet n Wild
    • Black Radiance

Procter & Gamble

Image result for procter & gamble logo

  • Beauty Division
    • Aussie
    • Head & Shoulders
    • Herbal Essences
    • Ivory
    • Olay
    • Old Spice
    • Pantene
    • Rejoice
    • Safeguard
    • Secret
    • SK-II

Revlon, Inc.

Image result for revlon inc logo

  • Revlon
  • Elizabeth Arden
  • Almay

Shiseido Group

Image result for shiseido group logo

  • Prestige
    • Bare Minerals
    • Benefique
    • Buxom
    • De de Peau Beaute
    • d’icilà
    • ípsa
    • Laura Mercier
    • NARS
    • Shiseido

Unilever

Image result for unilever logo

  • Personal Care (I’ve shortened this list because there were a LOT of brands!)
    • Axe
    • Dove
    • Sunsilk
    • TRESemmé
    • Vaseline
    • Caress
    • Eskinol
    • Fair & Lovely
    • Nexxus
    • Noxzema
    • Pond’s
    • Q-tips
    • simple
    • Suave
    • VO5

At the end of the day, the higher end item might be worth the splurge for you, but if you’re a cynic like me, maybe you want to do some research first and see what the difference really is.  If you’re not a fan of my list format above (*sad face*), this post by Avery Mae Beauty is a lot prettier and more concise!

I’m not saying that the fact that two brands are owned by the same company guarantees that their products will be exactly the same, but in some cases where products seem to have an uncanny resemblance, such as my mascara example above, you may want to do a deeper dive into the ingredients list, and knowing the parent companies of all these brands is a good place to start.

Out of the three mascaras, I’ve actually only ever tried the L’Oreal Lash Paradise one (and I liked it – you can actually read my review here), but I’ve heard people rave about the Lancôme Monsieur Big mascara on YouTube.  TBH, I haven’t heard much about Maybelline The Colossal Big Shot, but given the similar ingredients and wand and my success with Lash Paradise, I might opt for the Maybelline option, which would save me $2.

An exercise like this might help you say no to the increased price tag and opt for the product’s more affordable brother or sister, saving you more $$$ for whatever your little heart desires!

giphy17
(Maybe don’t do this)

PRODUCTS MENTIONED

  • Lancôme Monsieur Big Mascara // $25
  • Maybelline Volum’ Express The Colossal Big Shot Mascara // $7.99
  • L’Oreal Paris Voluminous Lash Paradise Mascara // $9.99

OTHER SOURCES


LET’S BE FRIENDS! | Instagram | Twitter | Facebook | LinkedIn Bloglovin


*Disclaimer: I am not affiliated with or compensated by any of the brands mentioned (I wish!).  As always, all thoughts & opinions are my own (unless stated otherwise)!

 

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