I #didwork to compile a master list of ALL dupes with Bad Habit eyeshadow palettes (as seen on Shop Hush)… including a $10 for the infamous ABH Subculture palette.
I think it’s safe to say one of the launches that “shook” 2017 was the Anastasia Beverly Hills Subculture palette. Ringing in at $42 and launched as the “sister” to the oh so popular Modern Renaissance, this puppy had people torn – on one hand, people were floored by the insane color payoff, but on the other hand, some were having severe blending and patchiness issues. Thrown into the controversy were conspiracies about bad batch numbers, ingredient changes, botched formulations, and the ability to hit pan simply by swirling your brush around.
Although I think we’re pretty far past that now, and although the ~drama~ has basically died down, something else concerning the palette has recently unearthed itself… and that’s apparently a very spot on dupe for Subculture…
See the similarities above? The bottom palette is Subculture, while the top palette is by a brand called Bad Habit, which is found on the website ShopHush. It’s only $10… but more on that later.
Enter Bad Habit Beauty (or simply just “Bad Habit”), which has getting a lot more attention recently due to it being on Shop Hush, which is a website/app that I’m pretty sure has been around for awhile, but is pretty new to me.
The reason why this brand has jumped on my radar is because I’ve been seeing a lot of videos that claim these eyeshadows are dupes for popular high-end eyeshadow palettes – sometimes even ones that were LE. Searching “Bad Habit Dupes” on YouTube will yield ~8.8k results, but you can see that the most relevant results are from around 2-3 months ago, so again, this isn’t a new thing.
But before I get into all that jazz, lemme take a moment to actually do what I said I was gonna do and focus on the brand itself and what it is. On their About page, Bad Habit says the following:
Bad Habit was created in the heart of Los Angeles in 2016 by a team of creatives and professional makeup artists.
At Bad Habit, we believe there is beauty in being unapologetic about who you are. Bad Habit empowers you to be confident in both your inner and outer beauty, and celebrates those who are unafraid to break the mold.
I guess it’s a pretty “recent” brand since it was created in 2016. Something that I find really interesting is that they have a whole Ingredients page where they list every single one of their palettes and the ingredients in them for each individual shadow in the palette. I think this is really cool from a transparency standpoint and although brands provide ingredients for their products, I like how Bad Habit has provided one place to find all the ingredients. I myself don’t really pay much attention to ingredients TBH (should I be??), but I know this is something that a lot of other people do look for!
The very bottom of the page has its copyright for Bad Habit LLC, which means that this is a Limited Liability Company. Another example of an LLC company is Benefit Cosmetics, whose parent company is LVMH.
The brand currently has 46.1k followers on its Instagram – its first Insta was actually on May 25, 2017, but it didn’t actually start posting anything makeup-related until June 5, 2017, when it announced the launch of its first palette, which was made available on Hush. In fact, on the website’s product page for each individual palette, it says they are “available at select boutiques and online at Hush” and that each palette is “cruelty-free.”
I honestly couldn’t find much about Bad Habit Beauty itself, so I figured I would look more into Shop Hush. According to AngelList, Hush has the following team members and investors:
Along with Bad Habit, Hush also features a bunch of other brands, including well-known ones such as Ardell, Beautyblender, Etude House, Real Techniques, The Balm, NYX, Maybelline, etc.
Other brands, such as Okalan, also seem to be similar in that they look like they mainly produce products that are dupes for higher-end brands, but that’s a story for another day.
It gets interesting here because one day after he was featured in a video on Hush’s channel to create a look using their Athena palette, he posted a video on his own channel comparing that palette to the Huda Beauty Desert Dusk palette. The look he does in his own video is also basically the same as the one he did in the video on Hush’s channel. He actually has quite a few dupe videos featuring Bad Habit Beauty on his channel, but the timing on these strikes me as particularly… “coincidental.”
Again, you’ll see later that it’s preeeetty obvious what Bad Habit is doing in terms of dupes right from the packaging straight down to the actual names of the palettes themselves, but I think it’s kind of funny that it’s that explicit from the YouTuber. Keanu’s video makes no mention of sponsorship of any kind from Bad Habit/Hush, but you gotta wonder if there’s something other than cross-promotion going on there!
The video that started it all really got me aware about the Bad Habit brand is by Jackie Aina, who compared the Shop Hush Retro Love eyeshadow palette ($10) with the Anastasia Beverly Hills Subculture palette ($42).
@4:53 – Retro Love is “interesting” because it has the exact same colors as the Subculture palette, just rearranged
@5:38 – Jackie says she likes Bad Habit’s approach to what they do & that they give affordable, approachable, & accessible makeup, but there’s ethically something that “bugs” her about brands that make knockoffs of other companies – she references elf & NYX, whose stuff are affordable & pretty good & they’re not duping products, but making their own “dope” stuff
@6:40 – she emphasizes that that’s just a personal thing for her, but one thing she is “here” for is the packaging because everything is well put together and looks expensive and classy
@7:11 – Jackie holds both palettes up and shows that there are the exact same colors in Retro Love as in Subculture, but she can already tell some of the darker matte colors aren’t going to be as dark/rich as in Subculture
@8:16 – she starts applying her lid primer (Smashbox) to both eyes and says she’s going to be using the same process on both eyes with each palette, making sure to use different brushes as not to “cross-contaminate”
@8:31 – she does a quick finger swatch comparison between Hippie (RL) on the left & Destiny (S) on the right – she says there’s a pretty “overwhelming” difference between the pigmentation
@9:18 – she starts applying Destiny on her left eye and says that because she knows the “backstory” to the ABH palette, she’s patting it on and sees how it can be a little intimidating for someone
@10:01 – she does the same thing on the other eye with Hippie and says it’s “not bad at all” and that she thinks she likes the color of this green better because it’s a little warmer, although it’s not as pigmented as the ABH – she says she hasn’t been experiencing the patchiness from Subculture yet & that so far the quality of both matte shadows are pretty good
@10:50 – she says the major difference will be to see if she can layer matte colors on top since this is where she struggles with cheaper eyeshadows that aren’t as pigmented
@11:05 – she moves onto Mod from RL and sees little to no color payoff when trying to layer on top of Hippie – she had to literally dig the brush in to build up the color to get it to show up
@12:08 – she takes Untamed from ABH and does the same thing – already you can see the difference
@12:28 – on the Retro Love side, she’s starting to see that the center is really dark and concentrated, but the color all faded around it – far away it isn’t that noticeable, but is a “little weird”
@13:28 – she takes Icon from Retro Love and applies it on the center of her lid over an eyeshadow base with her finger – she says she doesn’t even have to wet the brush and that the shimmers are definitely “doing it” and that this color is “one reason alone” why she’d buy this palette
@13:58 – she takes Electric from ABH and does the same – she says she feels like this is more pearlized, whereas the Shop Hush color is more foiled – she thinks she prefers ABH just because she feels like it’s more flattering
@14:47 – she takes Fab on the Retro Love side and layers it – it’s not “doing bad at all,” but the pigmentation is “just ok”
@15:22 – she takes New Wave on the ABH side and says there’s “no comparison” there
@16:20 – she comes back after adding lashes to say the Retro Love side looks good on camera, but in person it actually looks kind of “bland,” while the ABH side has more pigment and looks opaque and she thinks the shimmer on the Retro Love side may have worn off a bit after only two hours
@18:56 – she says if she had to choose only one, she would go with Subculture – she felt like it was easier to blend and had way more color that she thinks would last a lot longer, but she thinks Retro Love gave Subculture a “run for its money” and she would recommend it, but you need to go into it knowing it might take a little extra blending or extra primer and some people might find it a little more approachable than ABH, which has a lot of color
POTENTIAL DUPE LIST
Here is a list of all the “dupes” I could find and the videos that first made me aware of them… some of these dupes may be more “speculation” than actual dupes, but that’s up to you to decide if they’re comparable or not! Imma also just gonna stick a little disclaimer in here that I don’t actually own any of these palettes, so again… speculation!
1.) Retro Love ($10) → ABH Subculture ($42) // ABH Is SHAKING – Shop Hush Vs. Subculture?! | Jackie Aina
4.) Solstice ($16) → Natasha Denona Sunset ($129) // WORLDS BEST NATASHA DENONA SUNSET PALETTE DUPE | Keanu Balani
6.) Aura ($12) → ABH Prism ($42) // $12 ABH PRISM PALETTE DUPE? | BETTER THAN ABH?! NO WAY!! | Andrea Renee
7.) Athena ($12) → Huda Beauty Desert Dusk ($65) // $10 HUDA BEAUTY DESERT DUSK PALETTE DUPE!? | Melinda
10.) Midsummer Night ($16) → Too Faced Natural Love ($59) // $10 DUPES FOR HIGH END PALETTES | shophush | Dani Marie
11.) Royals ($10) → ABH Modern Renaissance ($42) // Battle of the Dupes: ABH Modern Renaissance | Drugstore Maven
*Haven’t actually seen a video on these because Bad Habit just announced 2 days ago that these will be available soon on Hush, BUT I believe they’re supposed to be duping the Huda Beauty Obsessions eyeshadow palettes based on looks alone!
Wowwee… that was a long one (#thatswhatshesaid) – if you stuck it out, this long, you should get some kind of prize. I’m saying “should” because it’s completely hypothetical. Sorry.
All in all, Bad Habit Beauty is a brand that I’m pretty sure exclusively just puts out “dupes” as you’ve seen above, and I know people have a lot of opinions on brands like this about whether or not it’s ethical, but I honestly don’t really have anything to say about my own personal opinion on this. I think Jackie said it really well when she said that there’s something that kind of “bugs” her about brands like this when other brands out there like NYX and elf put out their own great stuff at an affordable price, so I definitely agree with her there, but on the other hand, I do think Bad Habit does a pretty good job at what they do, at least from the videos I’ve seen – again, I don’t actually own any of these, so maybe my opinion would differ if I did.
This also kind of reminds me of when Kat Von D called out Makeup Revolution for duping her palette (which I talk about more in my post comparing the Too Faced Chocolate Bar to the MR I Heart Chocoalte palettes), but again – I’m a lil conflicted!
At the end of the day, I think it’s kind of cool to have the option to “try out” these dupes to at least see if the color scheme is something you’re into before purchasing the more expensive “legit” version. This is especially true (for me at least) when it comes to palettes like Subculture, which has a color scheme that’s completely out of my comfort zone. Formula differences and performance aside, I would consider getting the Retro Love palette first and just seeing if I reach for it because of the colors before splurging and investing more $$ in the actual ABH palette itself.
Again, this is all personal preference, so I’d love to hear what everybody thinks! Have you tried any of these palettes? Does that fact that Bad Habit only releases dupes bother you?
- Jackie Aina // ABH Is SHAKING – Shop Hush Vs. Subculture?!
- Sucre Jewel // NEW!! fr. Shop Hush-Bad Habit “DREAMSTATE” Palette w/Swatches!(Fenty Beauty Galaxy Palette Dupe??)
- Tifjef069 // ABH Master Palette by Mario $12 DUPE
- Keanu Balani // WORLDS BEST NATASHA DENONA SUNSET PALETTE DUPE
- Hot Mess Mamma MD // Bad Habit SUPERNOVA Palette vs Natasha Denona Lila Palette | Is it a DUPE or just a waste of money
- Andrea Renee // $12 ABH PRISM PALETTE DUPE? | BETTER THAN ABH?! NO WAY!!
- Melinda // $10 HUDA BEAUTY DESERT DUSK PALETTE DUPE!?
- MakeupbyAmarie // WORLDS BEST HUDA BEAUTY ROSE GOLD DUPE?! | AFFORDABLE vs. HIGHEND EYESHADOWS!!
- Kim Nuzzolo // $10 NAKED HEAT DUPE?! | NEW BAD HABIT INFERNO PALETTE! REVIEW, SWATCHES, TUTORIAL
- Dani Marie // $10 DUPES FOR HIGH END PALETTES | shophush
- Drugstore Maven // Battle of the Dupes: ABH Modern Renaissance
*Disclaimer: I am in no way affiliated with the aforementioned YouTubers/companies in any way, shape, or form! None of the links above are affiliate links and my opinions are purely based on what I watched in the above videos. Content of screenshots are not my own and are owned by the credited YouTuber in the linked videos above.
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