First Impression: BH Cosmetics Long-Wearing Matte Liquid Lipstick

In which I had to order these BH Cosmetics Liquid Lipsticks to try them out for myself! Read more for my first impressions!


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Last week, as most people do at 2AM, I was watching makeup videos on YouTube.  More specifically, I was watching Shaaanxo’s BH Cosmetics Liquid Lipstick swatch video when I was inspired to try them for myself.

I am well-aware that these aren’t new and I’ve actually seen a bunch of lip swatch videos for them before, but I’ve never actually gotten around to ordering them.  I’ve gotten a few things from BH Cosmetics before (my most recent purchase from them was Shaaanxo’s Eyeshadow/Lipstick Palette – no, I am not affiliated with her in any way), but I had never tried any of their lip products. I decided to get three shades: Serena, Endora, and Clara.  The website says they’re normally $11/each, but I got them for $8.50/each on sale – is it just me, or are most things from BH Cosmetics perpetually on sale?

First off, I’m always pretty pleased with BH Cosmetics’ shipping.  I ordered the lipsticks on 7/16, they were shipped out on 7/18, and I received them on 7/21 – pretty fast, considering the S&H charges are only $3.95, which is on the lower end for most makeup companies. They arrived in a small yellow envelope lined with bubble wrap.

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The lipsticks themselves were also nicely packaged and the boxes were fully intact, which was a plus, given that I’m used to having some slightly-squished boxes (@Colourpop!!!).  The boxes also had the individual names written on barcodes.

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The applicator itself is a standard doe-foot – nothing too fancy, but it gets the job done.  The tubes are sleek with a black cap, clear plastic, and the shade written on a little circular label on the bottom.

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Right off the bat, I noticed these were pretty pigmented  – the swatches above (no flash on the left, flash on the right, hence the little icons) are only one swipe of product.  The consistency is somewhere between a liquid and a mousse; I’d say it’s kind of a hybrid of Colourpop Matte Lipsticks and Anastasia Beverly Hills.  The swatches above are still shiny because they were still wet (I had places to go and people to see – I was impatient!), but they do dry down completely matte.

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Serena is a peachy nude that comes off more orange on my skintone.  Out of the three, I felt that this was the most “patchy” just because it has almost a milky undertone to it.  This is probably my least favorite shade just because I look slightly crazy with it on, but it’s still a pretty shade.

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Endora is a really pretty rosey mauve.  It was super easy to apply and I think it’s my favorite out of the three!

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Clara is the most unique out of the three – without flash, it’s kind of a gray-toned brownish red, but in flash, it leans more red than gray.  I’m always a sucker for these kinds of shades, but tend to be a little more cautious when things have gray in them because I tend to look like the Corpse Bride.  That being said, this was warm enough for me.

All in all, these shades are super pigmented, go on fairly easily (I may have just had some trouble with Serena because it seems too light for my skintone right now in the summer), and the applicator makes application a breeze.  I think I’m going to do a wear test on one of these so I can update you guys on a future post to see how they hold up!

Thanks for reading – has anybody tried these before? What are you favorite shades?


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*Disclaimer: I purchased all above product(s) with my own money and am not affiliated with or compensated by any of the brands mentioned (I wish!).  As always, all thoughts & opinions are my own (unless stated otherwise)!

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3 thoughts on “First Impression: BH Cosmetics Long-Wearing Matte Liquid Lipstick

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